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Knowledgebase : XSitePro Version 2 & 2.5 > Advertising and SEO
     
Imagine your local newspaper gave away free advertising. All you had to do was send in your advertisement and they'd run it somewhere in their newspaper. It might be on the front page or it might be hidden away somewhere at the back of the paper in a p...
Adding Analytics to your _XSITEPRO_ website as this is as easy as adding any other custom script. Specifically: 1: Go to the 'Other' tab > Global Scripts > 'In the Head Section ... ' section. 2: Paste in the code provided by Google. We have a vid...
The Google +1 button has two pieces of javascript that need to be added in two separate locations. The first piece looks like this: WINDOW.___GCFG = {LANG: 'EN-GB'}; (FUNCTION() { VAR PO = DOCUMENT.CREATEELEMENT('SCRIPT'); PO.TYPE = 'TEXT/JAVASCRIPT';...
The first step here is to add the PDF file to the Resource Manager. You can find the manual section on the Resource Manager here: http://www.xsitepro.com/help/resource_manager_xsitepro_website_design.htm In the _XSITEPRO_ Resource Manager there i...
In _XSITEPRO_ Siloing is a method of placing several similar pages together, with a limited number of page links between them so that the search engines get a better idea about what these pages are about. So you may have several web pages on waterslid...
_XSITEPRO _does not have a hit counter widget built in. Hit counter scripts can be freely found on the web and added as a custom script. I have to say that hit counters are not popular these day as the web server stats usually gives far more informatio...
In _XSITEPRO_ there are two ways that you can add a PayPal button on to the web page. * You can right click and use the insert advertising option. This will create a unique button. If you edit the details, no other button PayPal will change. * Yo...
Many customers buy XSitePro to create websites to bring in an extra income. A few do so well that this becomes their main income. So the big question is what are they doing, and can anyone do it? Here is a very simple plan that is working for many m...
Having several ways to find the same content is called Canonical Links by Google. An example would be when you have see the same web page using the www. or without the www. Also if http://mysite.com and mysite.com/index.html go to the same web page. ...
Creating a squeeze page in _XSITEPRO_ is really easy! A squeeze page is just a one page website. In _XSITEPRO_ we have added a number of templates to create squeeze pages. You will find these in the 'Sales Letters' template section.
\N\NWHAT TO DO IF XSITEPRO IS MODIFYING YOUR HTML CODE\N\N XSitePro' designer uses a self modifying editor called PinEdit. This editor will detect errors in your HTML code and fix them automatically. This is great for fledgeling web developers who a...
When you have created a website, you do need to tell the search engines that you are there. The two usual ways this is done are. * Go to the Search Engines registration page, and enter some details. * Have some website point to your web site. T...
The tag list works purely from the key word list. The title, description, files name and etc. are completely irrelevant. The tag pages keep the same case as the keyword list. So 'Green Widgets' and 'green widgets' will create two different lists. This...
\N\NHOW TO ADD SEO META DATA TO SITE MAP PAGES\N\N Adding the all important key words and phrases to each of your web pages is important if you want to get to the top of the search engine listings. This includes the automatically created Site Map pages...
Oxado was essentially an alternative (or in some cases complimentary) option to the PPC service operated by Google (AdSense). Like Google's AdSense service, Oxado use to serve adverts to your pages (when you insert their code into your Web page). Howe...
_XSITEPRO_ has powerful built-in report capabilities that can tell you in moments what your sites and projects contain and what needs to be done. It is very easy to get so involved in creating a site that you forget what needs to be done. For exampl...
There are two main ways to verify your site in Google as you have discovered. There are both as easy as each other in _XSITEPRO_, so you can decide which you want to do. 1: "Download this HTML verification file. [googlexyzabcdefgh.html]" * Down load...
Google AdSense is a well-established proven method for monetizing your Web page content using contextually-relevant advertising. _XSITEPRO_ makes it simplicity itself to add the correct code, for displaying these adverts on your page, into any of your ...
Not all major search engines give prominence to inbound and outbound links. In addition, nobody knows exactly how much importance any of the search engines actually give to how sites link to each other. However, it is safe to say that there are several...
The TOKENS feature of _XSITEPRO_ is an incredibly powerful tool. In the right hands, it allows you to do some amazing things and is limited only by your imagination. Here are just a few of the things TOKENS will let you do: * Fully customize imp...
XSitePro has a reporting feature that will offer advice on how to make your site have a higher SEO (Search Engine Optimization) value. To see your To Do List broken down by tasks then this is the report for you. Some people find it easier working th...
_XSITEPRO_ has a great reporting facility that will help you optimize your web site for Search Engines (SEO). In this section we will have a look at the Site Over View Report. The Site Overview report focuses on a specific site rather than a whole proj...
There are three ways to get people to link to you. Method 1 - Hope Creating an amazing Web site that impresses people so much that they feel compelled to add a link on their site that takes people to your site. With this method you do not even ha...
The Taskbar Scheduler is a very exciting feature in _XSITEPRO_, designed to put your web-site building process onto auto-pilot for you. There are effectively two different ways that this feature can help you keep your Web site looking in great shape wi...
What is happening here is that the FaceBook code is HTML5 IFrame code and XSitePro creates html 4.01 web pages. To fix this, please update to XSitePro v2.520: You can find the latest version update file for XSitePro (v2.520) here: http://licensing.int...
This is a very useful and incredibly powerful report. You should view or print this report at regular intervals, particularly prior to publishing to the Internet, so that you can make sure that all of the necessary information has been entered and t...
This report details the currently selected project and all of the Web sites within that project: The report is split into three sections. * PROJECT INFORMATION SECTION - This covers everything to do with the project itself. * WEB SITE INFORMATI...
One of the few things _XSITEPRO_ can't actually do for you is write your page copy. Sure, it can help you import pages, split them up, organize them, make them look great and publish them, but at some point the chances are you will need to actually put...
The robots.txt file is a file that goes in the root of your Web site and controls which pages the search engine spiders are allowed to look at. A robots.txt file is basically just a plain text file with a list of all the files that you want to stop ...
Enabling your site to generate revenues for you is a very compelling prospect - not only can the 'right' products sell in significant quantities on higher-trafficked sites, they can often do this seemingly on auto-pilot; visitors browsing your store, s...
This is where XSitePro really comes into its own. Not only does it provide you with lots of useful tables that allow you to spot weakness in your Web page's overall optimization, it also gives you a blow-by-blow list of recommendations for you to follo...
As well as giving you the simplicity of being able to design your Web page in the WYSIWYG Designer window, XSitePro gives you access to the raw HTML code behind your page design too, via the Source Tab The source tab is located under the Web pages t...
When you join someone else's affiliate scheme you will usually be given a url that you must use when linking to that site. The reason for this is so that any traffic you send can be monitored so that, in the event of a sale, you can be paid your agreed...
A site map is a page (or set of pages) that gives an overview of the layout of a Web site. These originally came about to help people to navigate their way through a Web site or to quickly find a specific page or section of pages found on a Web site. H...
The _XSITEPRO_ 'Site To Do List By Task Report' provides a detailed look at what tasks will improve the SEO quality of your website. Following these suggestion will improve the Page rank (PR) and probably increase the number of people that visit your w...
Keywords are an important factor in gaining that all important Page Rank. You may be unsure what keywords you should be using. We suggest you use Google's Keyword tool for this, which you can do so by doing the following. * Go to Google Keyword loo...
Sometimes you may have a page address that might change. For example, if you had a special offer each month you might have pages called January.html, February.html, etc. Rather than rely on visitors entering the correct web address you could have a red...
_XSITEPRO_ has a great report facility that will help you optimize your site to draw the greatest number of visitors. One section of this report is all about Accessibility. You can access the _XSITEPRO_ site reports in the REPORTS drop-down menu. \N...
Scheduling content is an incredibly powerful and exciting feature in _XSITEPRO_. What this means is that using this tool you can pre-write content and schedule exactly when, and for how long, the page content should be published and visible on your sit...
In _XSITEPRO_ there is a Amazon Advert wizard. This feature allows you to add Amazon affiliate links easily. If the Amazon Advert wizard does not find the product you are searching for it is likely you may be putting in extra spaces, either leading o...
_XSITEPRO_ provides a great deal of flexibility regarding inserting scripts into Web pages and it saves you the often laborious task of having to insert exactly the same script manually on every page in your site. Just a couple of mouse clicks and your...
For the purposes of this example, imagine you have a Web site that specializes in lawn care. You discover a wonderful new spray that helps to create the most incredibly 'lush' green lawns. You visit the manufacturer's Web site and discover that they...
Imagine you have a product called the 'Denovak Elemental CM8976-9'8 and that you have a page on your Web site located at: http://www.examplesite.com/products/denovak/denovak-elemental-cm8976-98.html Even for someone familiar with the product this wo...
Amazon.com is not just an on-line mega-store, if you sign up as an affiliate it can be a mega-cash earner too. With_ XSITEPRO_, one easy way is to use Amazon ads as filler content. Rather than leave a right panel empty why not add an appropriate boo...
When _XSITEPRO_ analyzes your page content one of the checks it runs is to assess the breakdown of your page's content. The reason this information can be useful and important to you is that it can highlight both a deficiency in terms of content-mix an...
\N\NSEARCH ENGINE XML SITE MAPS (GOOGLE SITEMAP)\N\N Google Site maps are an easy way for you to help improve your coverage in the Google index. It takes very little effort and yet has the potential to really give you a boost in Google's search results...
Site maps are an important component that you will usually want to include in any Web sites that you create. If designed properly they provide an useful road map for both human visitors and search engines spidering your site. To add a site map to yo...
The tokens feature of _XSITEPRO_ is an incredibly powerful tool. In the right hands, it allows you to do some amazing things and is limited only by your imagination. Here are just a few of the things it will let you do: * Fully customize importe...
Oxado was an alternative (or in some cases complimentary) option to the PPC service operated by Google (Adsense). Unfortunately, the Oxado has ceased so this feature will not work in XSitePro. In future versions of XSitePro this feature will be removed.
To create your Google Site map go to the Other tab and click on the Search Engine Sitemaps button. The screen that loads contains four logical tabbed sections. Each of these tabbed sections is accessible directly, at any time, by simply clicking the...
With _XSITEPRO_ activating the Site Map feature on your Web site is really easy. All you need to do to add a site map to your Web site is load the Site Map module and confirm which sort of Site Map you'd like to use as a default. Confirming that select...
Once you have created an affiliate you can quickly add a link to that affiliate into any Web page you are working on. To add an affiliate link into a Web page you need to have that Web page loaded into Designer: * Highlight the text you would li...
This feature is useful if you want to include such things as counters to monitor how many times pages are viewed or for ad-tracking code to monitor where your traffic is coming from and what happens to it when it arrives at your Web site. To insert ...
Are the web pages in the wrong name? This can happen if you want to change the Title or File Name to one that is more Search Engine Optimized, or just easier for your visitors to remember. :-) To rename a page within the Web pages list (under the We...
The Link Manager Module in _XSITEPRO_ Version 2 has taken creating link pages to the next level. If you master this tool you will have a quick and easy way of adding almost an unlimited amount of content rich, and keyword focused, content whenever the ...
In the box on the Page Settings tab labeled 'Description' you need to enter an appropriate description for this Web page. There are several things you should remember when entering your description. \N\NMAKE IT SOUND ENTICING\N\N This description is...
Siloing is a way of organizing a Web site into a collection of smaller sections that each focus on a single topic or just a handful of topics. Adopting this departmentalized structure can give you a significant boost in the search engines as it help...
\N\NTHE WEB SITE INFORMATION TAB EXPLAINED\N\N This is the starting point for any new Web site you create. It's easy to be tempted to rush ahead to get to the page creation stage, but resist the temptation. Time spent entering the necessary details is ...
Google Sitemaps is an easy way for you to help improve your coverage in the Google index. It takes very little effort and yet has the potential to really give you a boost in the Google search results. Obviously, there are no guarantees with this sort o...
Amazon offers probably the most successful and widespread affiliate program on the Internet. There are affiliate schemes that pay considerably higher percentages than Amazon does, but in terms of product range and competitive pricing Amazon are pretty ...
The first thing to mention about Snippets is that it sounds as though it is something technical, but in reality it can be used for anything from inserting standard details such as your contact information right through to complex sections of code, grap...
To add product to our list of products (for which we can insert a PayPal buy now button) we first need to load the PayPal module (if it is not already loaded). To launch the PayPal Buy Now Button module: First select the Web pages tab in XSitePro...
When _XSITEPRO _publishes your Web site it uploads a special file called 'robots.txt'. This file communicates, to passing Search Engine Spiders, a list of those pages on your site that you are happy for Search Engines to index, and those you are not. ...
XSitePro has powerful built-in report capabilities that can tell you in moments what your sites and projects contain, and what needs to be done. It is very easy to get so involved in creating a site that you forget what needs to be done. For example, yo...
To add a links page to your Web site or to change the settings for an existing links page click on the Links Page button on the Other tab: Used correctly, links pages can provide you with a powerful tool that does three things: * Helps generate t...
XSitePro makes working with affiliate schemes really easy. It stores all of the important information regarding the affiliate schemes you are a member of, and it allows you to insert affiliate text links into your pages with just a couple of clicks of...
In _XSITEPRO_ Redirect pages can provide a very effective way of measuring how much traffic you are receiving from a particular advertising campaign. Instead of pointing an advertising link directly at your home page, for example, you can point it to a...
The Taskbar Scheduler is a very exciting feature in _XSITEPRO_, designed to put your web-site building process onto auto-pilot for you. There are effectively two different ways that this feature can help you keep your Web site looking in great shape wi...
Yes. Enabling your site to generate revenues for you is a very compelling prospect - not only can the 'right' products sell in significant quantities on higher-trafficked sites, they can often do this seemingly on auto-pilot; visitors browsing your s...
Scripts are generally small pieces of code (often Javascript, or another programming language) which, when inserted into your Web page content, give a specific piece of functionality. _XSITEPRO_ itself has some scripts built in (Image Galleries, Ran...
Enabling your site to generate revenues for you is a very compelling prospect - not only can the 'right' products sell in significant quantities on higher-trafficked sites, they can often do this seemingly on auto-pilot; visitors browsing your store, s...
With _XSITEPRO_ you can add Amazon advert to your web site easily. Before you can insert Amazon adverts into your pages you first need to set-up your Amazon Affiliate Account within _XSITEPRO_. If you don't currently have an Amazon Affiliate account yo...
A site map is a page (or set of pages) that gives an overview of the layout of a Web site. These originally came about to help people to navigate their way through a Web site or to quickly find a specific page or section of pages found on a Web site. H...
For some webmasters, including advertising on a Web site can be an optional extra, for others it is the main source of income. XSitePro provides you with an increasing number of tools to help you monetize your site. One of these is the powerful Amazon adv...
You can easily add a Google XML sitemap to your website. Google sitemaps are different from the regular visitor (html) sitemap you have on your site. In XsitePro: * Go to the Other tab * Then click on "Search Engine Sitemaps" * Follow instr...
To add the details about an affiliate scheme into _XSITEPRO_ you need to follow the steps below. You should make a point of doing this for every scheme that you join and should also make an effort to keep these records up-to-date whenever there are cha...
Yes, most definitely. Amazon is a great program to have on your site as it adds a lot of brand credibility. XSitePro provides you with an increasing number of tools to help you monetize your site. One of these is the powerful Amazon advertising mo...
Yes, you can. Social Networking is a phenomenon that no self-respecting Web site operator can afford to ignore in today's socially-networked world. As the veritable explosion of socially networked media rolls on a number of opportunities have pres...
Yes, redirect pages are the perfect tool for this. Redirect Pages have several major purposes. * To hide unattractive urls * To provide links to affiliate sites * For when page addresses might change * For ad tracking In a nutshell Redirect P...
The tokens feature of _XSITEPRO_ is an incredibly powerful tool. In the right hands, it allows you to do some amazing things and is limited only by your imagination. Here are just a few of the things it will let you do: * Fully customize imported...
When you are ready to verify your site with GOOGLE, they will provide you with a 'verification meta tag'. Copy this script and then paste it into the following location in _XSITEPRO_: * Go to the OTHER tab * Select GLOBAL SCRIPTS * Select th...
Siloing is a way of organizing a Web site into a collection of smaller sections that each focus on a single topic or just a handful of topics. Adopting this departmentalized structure can give you a significant boost in the search engines as it helps t...
A unique and very useful feature in XSitePro is the ability to quickly split existing Web pages into multiple pages. It allows you create brand new pages almost instantly from work you have already done. For example: Imagine you have written an a...
Siloing is a way of organizing a Web site into a collection of smaller sections that each focus on a single topic or just a handful of topics. Adopting this departmentalized structure can give you a significant boost in the search engines as it helps t...
_XSITEPRO _offers you three different types of Amazon advertising, each one designed to meet a different need. Each of these is described briefly below and then in more detail in the sections giving instructions on how to insert that particular type of...
Imagine you could be paid a commission just for recommending a product to your friends or anyone you bumped into on the street. Take that one step further and try to imagine that apart from giving the recommendation you didn't have to do anything el...
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