Knowledgebase : XSitePro Version 2 & 2.5 > Advertising and SEO
Imagine your local newspaper gave away free advertising. All you had
to do was send in your advertisement and they'd run it somewhere in
their newspaper. It might be on the front page or it might be hidden
away somewhere at the back of the paper in a p...
Adding Analytics to your _XSITEPRO_ website as this is as easy as
adding any other custom script.
Specifically:
1: Go to the 'Other' tab > Global Scripts > 'In the Head Section ...
' section.
2: Paste in the code provided by Google.
We have a vid...
The Google +1 button has two pieces of javascript that need to be
added in two separate locations.
The first piece looks like this:
WINDOW.___GCFG = {LANG: 'EN-GB'}; (FUNCTION() { VAR PO =
DOCUMENT.CREATEELEMENT('SCRIPT'); PO.TYPE = 'TEXT/JAVASCRIPT';...
The first step here is to add the PDF file to the Resource Manager.
You can find the manual section on the Resource Manager here:
http://www.xsitepro.com/help/resource_manager_xsitepro_website_design.htm
In the _XSITEPRO_ Resource Manager there i...
In _XSITEPRO_ Siloing is a method of placing several similar pages
together, with a limited number of page links between them so that the
search engines get a better idea about what these pages are about.
So you may have several web pages on waterslid...
_XSITEPRO _does not have a hit counter widget built in.
Hit counter scripts can be freely found on the web and added as a
custom script.
I have to say that hit counters are not popular these day as the web
server stats usually gives far more informatio...
In _XSITEPRO_ there are two ways that you can add a PayPal button on
to the web page.
* You can right click and use the insert advertising option. This
will create a unique button. If you edit the details, no other button
PayPal will change.
* Yo...
Many customers buy XSitePro to create websites to bring in an extra
income. A few do so well that this becomes their main income. So the
big question is what are they doing, and can anyone do it?
Here is a very simple plan that is working for many m...
Having several ways to find the same content is called Canonical Links
by Google.
An example would be when you have see the same web page using the
www. or without the www.
Also if http://mysite.com and mysite.com/index.html go to the same
web page.
...
Creating a squeeze page in _XSITEPRO_ is really easy!
A squeeze page is just a one page website.
In _XSITEPRO_ we have added a number of templates to create squeeze
pages.
You will find these in the 'Sales Letters' template section.
\N\NWHAT TO DO IF XSITEPRO IS MODIFYING YOUR HTML CODE\N\N
XSitePro' designer uses a self modifying editor called PinEdit.
This editor will detect errors in your HTML code and fix them
automatically. This is great for fledgeling web developers who a...
When you have created a website, you do need to tell the search
engines that you are there. The two usual ways this is done are.
* Go to the Search Engines registration page, and enter some
details.
* Have some website point to your web site.
T...
The tag list works purely from the key word list.
The title, description, files name and etc. are completely
irrelevant.
The tag pages keep the same case as the keyword list. So 'Green
Widgets' and 'green widgets' will create two different lists.
This...
\N\NHOW TO ADD SEO META DATA TO SITE MAP PAGES\N\N
Adding the all important key words and phrases to each of your web
pages is important if you want to get to the top of the search engine
listings. This includes the automatically created Site Map pages...
Oxado was essentially an alternative (or in some cases complimentary)
option to the PPC service operated by Google (AdSense).
Like Google's AdSense service, Oxado use to serve adverts to your
pages (when you insert their code into your Web page).
Howe...
_XSITEPRO_ has powerful built-in report capabilities that can tell
you in moments what your sites and projects contain and what needs to
be done.
It is very easy to get so involved in creating a site that you forget
what needs to be done. For exampl...
There are two main ways to verify your site in Google as you have
discovered.
There are both as easy as each other in _XSITEPRO_, so you can decide
which you want to do.
1: "Download this HTML verification file. [googlexyzabcdefgh.html]"
* Down load...
Google AdSense is a well-established proven method for monetizing
your Web page content using contextually-relevant advertising.
_XSITEPRO_ makes it simplicity itself to add the correct code, for
displaying these adverts on your page, into any of your ...
Not all major search engines give prominence to inbound and outbound
links. In addition, nobody knows exactly how much importance any of
the search engines actually give to how sites link to each other.
However, it is safe to say that there are several...
The TOKENS feature of _XSITEPRO_ is an incredibly powerful tool. In
the right hands, it allows you to do some amazing things and is
limited only by your imagination.
Here are just a few of the things TOKENS will let you do:
* Fully customize imp...
XSitePro has a reporting feature that will offer advice on how to
make your site have a higher SEO (Search Engine Optimization) value.
To see your To Do List broken down by tasks then this is the report
for you.
Some people find it easier working th...
_XSITEPRO_ has a great reporting facility that will help you optimize
your web site for Search Engines (SEO). In this section we will have a
look at the Site Over View Report. The Site Overview report focuses on
a specific site rather than a whole proj...
There are three ways to get people to link to you.
Method 1 - Hope
Creating an amazing Web site that impresses people so much that they
feel compelled to add a link on their site that takes people to your
site. With this method you do not even ha...
The Taskbar Scheduler is a very exciting feature in _XSITEPRO_,
designed to put your web-site building process onto auto-pilot for
you. There are effectively two different ways that this feature can
help you keep your Web site looking in great shape wi...
What is happening here is that the FaceBook code is HTML5 IFrame code
and XSitePro creates html 4.01 web pages.
To fix this, please update to XSitePro v2.520:
You can find the latest version update file for XSitePro (v2.520)
here:
http://licensing.int...
This is a very useful and incredibly powerful report.
You should view or print this report at regular intervals,
particularly prior to publishing to the Internet, so that you can make
sure that all of the necessary information has been entered and t...
This report details the currently selected project and all of the Web
sites within that project:
The report is split into three sections.
* PROJECT INFORMATION SECTION - This covers everything to do with
the project itself.
* WEB SITE INFORMATI...
One of the few things _XSITEPRO_ can't actually do for you is write
your page copy. Sure, it can help you import pages, split them up,
organize them, make them look great and publish them, but at some
point the chances are you will need to actually put...
The robots.txt file is a file that goes in the root of your Web site
and controls which pages the search engine spiders are allowed to look
at.
A robots.txt file is basically just a plain text file with a list of
all the files that you want to stop ...
Enabling your site to generate revenues for you is a very compelling
prospect - not only can the 'right' products sell in significant
quantities on higher-trafficked sites, they can often do this
seemingly on auto-pilot; visitors browsing your store, s...
This is where XSitePro really comes into its own. Not only does it
provide you with lots of useful tables that allow you to spot weakness
in your Web page's overall optimization, it also gives you a
blow-by-blow list of recommendations for you to follo...
As well as giving you the simplicity of being able to design your Web
page in the WYSIWYG Designer window, XSitePro gives you access to the
raw HTML code behind your page design too, via the Source Tab
The source tab is located under the Web pages t...
When you join someone else's affiliate scheme you will usually be
given a url that you must use when linking to that site. The reason
for this is so that any traffic you send can be monitored so that, in
the event of a sale, you can be paid your agreed...
A site map is a page (or set of pages) that gives an overview of the
layout of a Web site. These originally came about to help people to
navigate their way through a Web site or to quickly find a specific
page or section of pages found on a Web site. H...
The _XSITEPRO_ 'Site To Do List By Task Report' provides a detailed
look at what tasks will improve the SEO quality of your website.
Following these suggestion will improve the Page rank (PR) and
probably increase the number of people that visit your w...
Keywords are an important factor in gaining that all important Page
Rank. You may be unsure what keywords you should be using. We suggest
you use Google's Keyword tool for this, which you can do so by doing
the following.
* Go to Google Keyword loo...
Sometimes you may have a page address that might change. For example,
if you had a special offer each month you might have pages called
January.html, February.html, etc. Rather than rely on visitors
entering the correct web address you could have a red...
_XSITEPRO_ has a great report facility that will help you optimize
your site to draw the greatest number of visitors. One section of this
report is all about Accessibility.
You can access the _XSITEPRO_ site reports in the REPORTS drop-down
menu. \N...
Scheduling content is an incredibly powerful and exciting feature in
_XSITEPRO_. What this means is that using this tool you can pre-write
content and schedule exactly when, and for how long, the page content
should be published and visible on your sit...
In _XSITEPRO_ there is a Amazon Advert wizard. This feature allows
you to add Amazon affiliate links easily.
If the Amazon Advert wizard does not find the product you are
searching for it is likely you may be putting in extra spaces, either
leading o...
_XSITEPRO_ provides a great deal of flexibility regarding inserting
scripts into Web pages and it saves you the often laborious task of
having to insert exactly the same script manually on every page in
your site. Just a couple of mouse clicks and your...
For the purposes of this example, imagine you have a Web site that
specializes in lawn care.
You discover a wonderful new spray that helps to create the most
incredibly 'lush' green lawns. You visit the manufacturer's Web site
and discover that they...
Imagine you have a product called the 'Denovak Elemental CM8976-9'8
and that you have a page on your Web site located at:
http://www.examplesite.com/products/denovak/denovak-elemental-cm8976-98.html
Even for someone familiar with the product this wo...
Amazon.com is not just an on-line mega-store, if you sign up as an
affiliate it can be a mega-cash earner too.
With_ XSITEPRO_, one easy way is to use Amazon ads as filler content.
Rather than leave a right panel empty why not add an appropriate boo...
When _XSITEPRO_ analyzes your page content one of the checks it runs
is to assess the breakdown of your page's content. The reason this
information can be useful and important to you is that it can
highlight both a deficiency in terms of content-mix an...
\N\NSEARCH ENGINE XML SITE MAPS (GOOGLE SITEMAP)\N\N
Google Site maps are an easy way for you to help improve your
coverage in the Google index. It takes very little effort and yet has
the potential to really give you a boost in Google's search results...
Site maps are an important component that you will usually want to
include in any Web sites that you create. If designed properly they
provide an useful road map for both human visitors and search engines
spidering your site.
To add a site map to yo...
The tokens feature of _XSITEPRO_ is an incredibly powerful tool. In
the right hands, it allows you to do some amazing things and is
limited only by your imagination.
Here are just a few of the things it will let you do:
* Fully customize importe...
Oxado was an alternative (or in some cases complimentary) option to
the PPC service operated by Google (Adsense).
Unfortunately, the Oxado has ceased so this feature will not work in
XSitePro.
In future versions of XSitePro this feature will be removed.
To create your Google Site map go to the Other tab and click on the
Search Engine Sitemaps button.
The screen that loads contains four logical tabbed sections. Each of
these tabbed sections is accessible directly, at any time, by simply
clicking the...
With _XSITEPRO_ activating the Site Map feature on your Web site is
really easy. All you need to do to add a site map to your Web site is
load the Site Map module and confirm which sort of Site Map you'd like
to use as a default. Confirming that select...
Once you have created an affiliate you can quickly add a link to that
affiliate into any Web page you are working on.
To add an affiliate link into a Web page you need to have that Web
page loaded into Designer:
* Highlight the text you would li...
This feature is useful if you want to include such things as counters
to monitor how many times pages are viewed or for ad-tracking code to
monitor where your traffic is coming from and what happens to it when
it arrives at your Web site.
To insert ...
Are the web pages in the wrong name? This can happen if you want to
change the Title or File Name to one that is more Search Engine
Optimized, or just easier for your visitors to remember. :-)
To rename a page within the Web pages list (under the We...
The Link Manager Module in _XSITEPRO_ Version 2 has taken creating
link pages to the next level. If you master this tool you will have a
quick and easy way of adding almost an unlimited amount of content
rich, and keyword focused, content whenever the ...
In the box on the Page Settings tab labeled 'Description' you need to
enter an appropriate description for this Web page. There are several
things you should remember when entering your description. \N\NMAKE IT
SOUND ENTICING\N\N
This description is...
Siloing is a way of organizing a Web site into a collection of
smaller sections that each focus on a single topic or just a handful
of topics.
Adopting this departmentalized structure can give you a significant
boost in the search engines as it help...
\N\NTHE WEB SITE INFORMATION TAB EXPLAINED\N\N
This is the starting point for any new Web site you create. It's easy
to be tempted to rush ahead to get to the page creation stage, but
resist the temptation. Time spent entering the necessary details is
...
Google Sitemaps is an easy way for you to help improve your coverage
in the Google index. It takes very little effort and yet has the
potential to really give you a boost in the Google search results.
Obviously, there are no guarantees with this sort o...
Amazon offers probably the most successful and widespread affiliate
program on the Internet. There are affiliate schemes that pay
considerably higher percentages than Amazon does, but in terms of
product range and competitive pricing Amazon are pretty ...
The first thing to mention about Snippets is that it sounds as though
it is something technical, but in reality it can be used for anything
from inserting standard details such as your contact information right
through to complex sections of code, grap...
To add product to our list of products (for which we can insert a
PayPal buy now button) we first need to load the PayPal module (if it
is not already loaded).
To launch the PayPal Buy Now Button module:
First select the Web pages tab in XSitePro...
When _XSITEPRO _publishes your Web site it uploads a special file
called 'robots.txt'. This file communicates, to passing Search Engine
Spiders, a list of those pages on your site that you are happy for
Search Engines to index, and those you are not.
...
XSitePro has powerful built-in report capabilities that can tell you
in moments what your sites and projects contain, and what needs to be
done.
It is very easy to get so involved in creating a site that you forget
what needs to be done. For example, yo...
To add a links page to your Web site or to change the settings for an
existing links page click on the Links Page button on the Other tab:
Used correctly, links pages can provide you with a powerful tool that
does three things:
* Helps generate t...
XSitePro makes working with affiliate schemes really easy.
It stores all of the important information regarding the affiliate
schemes you are a member of, and it allows you to insert affiliate
text links into your pages with just a couple of clicks of...
In _XSITEPRO_ Redirect pages can provide a very effective way of
measuring how much traffic you are receiving from a particular
advertising campaign. Instead of pointing an advertising link directly
at your home page, for example, you can point it to a...
The Taskbar Scheduler is a very exciting feature in _XSITEPRO_,
designed to put your web-site building process onto auto-pilot for
you. There are effectively two different ways that this feature can
help you keep your Web site looking in great shape wi...
Yes.
Enabling your site to generate revenues for you is a very compelling
prospect - not only can the 'right' products sell in significant
quantities on higher-trafficked sites, they can often do this
seemingly on auto-pilot; visitors browsing your s...
Scripts are generally small pieces of code (often Javascript, or
another programming language) which, when inserted into your Web page
content, give a specific piece of functionality.
_XSITEPRO_ itself has some scripts built in (Image Galleries, Ran...
Enabling your site to generate revenues for you is a very compelling
prospect - not only can the 'right' products sell in significant
quantities on higher-trafficked sites, they can often do this
seemingly on auto-pilot; visitors browsing your store, s...
With _XSITEPRO_ you can add Amazon advert to your web site easily.
Before you can insert Amazon adverts into your pages you first need to
set-up your Amazon Affiliate Account within _XSITEPRO_. If you don't
currently have an Amazon Affiliate account yo...
A site map is a page (or set of pages) that gives an overview of the
layout of a Web site. These originally came about to help people to
navigate their way through a Web site or to quickly find a specific
page or section of pages found on a Web site. H...
For some webmasters, including advertising on a Web site can be an
optional extra, for others it is the main source of income. XSitePro
provides you with an increasing number of tools to help you monetize
your site. One of these is the powerful Amazon adv...
You can easily add a Google XML sitemap to your website. Google
sitemaps are different from the regular visitor (html) sitemap you
have on your site.
In XsitePro:
* Go to the Other tab
* Then click on "Search Engine Sitemaps"
* Follow instr...
To add the details about an affiliate scheme into _XSITEPRO_ you need
to follow the steps below. You should make a point of doing this for
every scheme that you join and should also make an effort to keep
these records up-to-date whenever there are cha...
Yes, most definitely.
Amazon is a great program to have on your site as it adds a lot of
brand credibility.
XSitePro provides you with an increasing number of tools to help you
monetize your site. One of these is the powerful Amazon advertising
mo...
Yes, you can.
Social Networking is a phenomenon that no self-respecting Web site
operator can afford to ignore in today's socially-networked world.
As the veritable explosion of socially networked media rolls on a
number of opportunities have pres...
Yes, redirect pages are the perfect tool for this.
Redirect Pages have several major purposes.
* To hide unattractive urls
* To provide links to affiliate sites
* For when page addresses might change
* For ad tracking
In a nutshell Redirect P...
The tokens feature of _XSITEPRO_ is an incredibly powerful tool. In
the right hands, it allows you to do some amazing things and is
limited only by your imagination.
Here are just a few of the things it will let you do:
* Fully customize imported...
When you are ready to verify your site with GOOGLE, they will provide
you with a 'verification meta tag'.
Copy this script and then paste it into the following location in
_XSITEPRO_:
* Go to the OTHER tab
* Select GLOBAL SCRIPTS
* Select th...
Siloing is a way of organizing a Web site into a collection of
smaller sections that each focus on a single topic or just a handful
of topics. Adopting this departmentalized structure can give you a
significant boost in the search engines as it helps t...
A unique and very useful feature in XSitePro is the ability to
quickly split existing Web pages into multiple pages. It allows you
create brand new pages almost instantly from work you have already
done.
For example:
Imagine you have written an a...
Siloing is a way of organizing a Web site into a collection of
smaller sections that each focus on a single topic or just a handful
of topics. Adopting this departmentalized structure can give you a
significant boost in the search engines as it helps t...
_XSITEPRO _offers you three different types of Amazon advertising,
each one designed to meet a different need. Each of these is described
briefly below and then in more detail in the sections giving
instructions on how to insert that particular type of...
Imagine you could be paid a commission just for recommending a
product to your friends or anyone you bumped into on the street.
Take that one step further and try to imagine that apart from giving
the recommendation you didn't have to do anything el...
INTELLIMON Helpdesk - Professional Website Design Software Knowledgebase
