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Knowledgebase: Complete Guide to Traffic
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What is in the Complete Guide to Traffic training course?
Posted by Sunny Nagaraja on 13 May 2011 04:20 PM
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Here is a summary of each of the modules contained in our Complete Guide to Traffic training course. Module 01 - Introduction In this introductory module we’re going to set the scene; familiarize you with the course training platform itself, making sure you know how to interact with the material within it. We’re also going to explain why this course goes so much deeper than any other out there, and takes a unique approach to traffic generation different to so many of the flash-in-the-pan products or ‘next big thing’ courses you may have come across. Approximate Duration: 50 mins Module 02 - Foundational Concepts To give you an absolutely flying start with this super-exciting course, this module covers a whole set of ‘fundamentals’– things that you absolutely need to know before you get going with the powerful traffic generation techniques covered in the course. There are some real golden nuggets in here! Approximate Duration: 1 hour 15 mins Module 03 - Before You Start Driving Traffic In this module we’re going to give you useful information like the FOUR essential research strategies so that you can leverage what’s already proven. We’re going to teach you how to set SMART objectives, and we’re going to explain the ROLE your website plays in all of this; the need for quality, regular updates, on-page SEO and more. Use this module to help get yourself ready for the masses of visitors you’re going to drive to your site. Approximate Duration: 1 hour 45 mins Module 04 - Link Building Primer In this essential module we’ll be exploring the POWER of link building and the ways in which ALL of our traffic building should harness the power of links for maximum effect. As we work our way through this module, we’ll also be revealing some awesome tactics for generating masses and masses of relevant, high page-rank links to your site, just bursting full of link value, using a whole range of methods. Approximate Duration: 2 hours 10 mins Module 05 - Web 2.0 Properties Not only are Web 2.0 Properties a simple way of getting a web presence - fast - they’re a fantastic platform on which to re-use some of your best content, and a quick way to build out your web real estate, maximizing your web footprint and building a network of quality back-links along the way. In this module we’ll be giving you an easy-to-follow six-step plan that you can work through when you’re creating these pages to help you along your way. Approximate Duration: 1 hour 45 mins Module 06 - Article Marketing In this module we’re covering off a major traffic generation technique: Article Marketing. We’re going to be detailing how exactly article marketing works, the need for quality, unique, relevant content and we’ll also be explaining the component parts of article marketing giving you a step-by-step guide to finding content ideas. PLUS we’ll be covering exactly HOW to write effective articles too. Approximate Duration: 2 hours 40 mins Module 07 - Directory Submissions In this module we’re going to take a fresh, invigorated look at a well-established, tried and tested method for generating both organic traffic benefits AND a range of secondary benefits using this simple and easy-to-follow technique. We’re going to answer all your questions about directory submissions, give you some step-by-step submission demonstrations and run through a whole list of tips and suggestions for getting the most from directories. Approximate Duration: 55 mins Module 08 - Social Bookmarking In this fascinating module we’re going to try and unravel the mystery of which sorts of content people tend to share across the bigger social bookmarking directories, and what the practical benefits to be had from a listing are. The GREAT news here is that ANYONE can use this method for generating traffic, so you’ll absolutely be able to add this to your traffic marketing arsenal just as soon as you’ve completed the module. Approximate Duration: 1 hour 10 mins Module 09 - RSS Syndication RSS is a great way to ‘get your content out there’, and to position it right under the noses of prospective visitors to your site. In this module we’re going to give you the full picture when it comes to using RSS, including what it actually is, how it works, and how you can take advantage of it as part of your traffic marketing mix. As well as all of this we’re going to reveal an advanced RSS submission technique that could literally change how you think about RSS submissions. Approximate Duration: 1 hour 15 mins Module 10 - Press Releases The world of online news is a fast-moving, ever-changing environment, chock full of content-hungry online publications clamouring for quality, newsworthy content to fill their pages. This opportunity is right where this module jumps in.... are you ready to hit the headlines? We’ll be introducing our ACORN method for writing effective releases, along with a whole list of methods for making your press release jump out from the crowd and get published. Approximate Duration: 2 hours 5 mins Module 11 - Video Marketing Another of the heavy-hitting marketing techniques covered in this module: video marketing, one of the shining stars of the ‘net, accounting for BILLIONS of views every single day. We’ll be picking apart the characteristics of this content phenomenon during this module, working out what makes successful videos ‘tick’ and we’ll be stepping you through - piece by piece - the process of actually submitting video content to the top video sharing site: YouTube. Lights... Camera... ACTION! Approximate Duration: 2 hours 30 mins Module 12 - Photos And Images Did you know that there are THOUSANDS of clicks out there to be had - visitors arriving at people’s sites, every day - due to the mass of image content published to the ‘net? In this module we’re going to define what we mean by image marketing first of all, looking at the types of image content involved and then we’ll be walking you through, step-by-step, the process of taking your existing image content and using it to pull visitors in to your web properties. Approximate Duration: 1 hour 35 mins Module 13 - Audio Marketing In this module you’re going to find out what an easy, long-term, beneficial technique audio marketing can be and, using the free tools we’re going to show you you’ll be able to get underway in no time. We'll cover off the 12 benefits you can derive using audio in your marketing and show you how you can use audio in a whole bunch of different ways, squeezing as much as possible from this great content source. Approximate Duration: 2 hours 55 mins Module 14 - Webinars And Teleseminars Call it the "X-Factor", call it the "buzz" of a live event, whatever "it" is, Teleseminars and Webinars have definitely got it and they've been regularly pulling masses of attendees in for marketers for years now. In this module you're going to learn how to set up crowd-pulling events that will not only push a tidal wave of visitors to your site at the event itself, you're also going to be able to generate visitors long after the event itself. Approximate Duration: 2 hours 15 mins Module 15 - Software Download Submissions Anyone can create a software product - that's right, anyone! In this module we're going to PROVE it to you by giving you SIX quick-start products you could pull together which would immediately open this technique up for you, so you can join in with one of the most exciting traffic generation opportunities out there right now. We'll clearly explain the whole process for you, piece by piece so that you can take action as soon as you complete the module. Approximate Duration: 2 hours Module 16 - Participation In this module we're talking about participation; actively involving and immersing yourself in the communities and discussions going on in and around your niche and, in the process, deriving some long term benefits as a result. By fine tuning what it is you say, and where it is you say it, we're going to make sure that pretty much everything you contribute goes to drive traffic to your sites. Approximate Duration: 1 hour 10 mins Module 17 - Guest Posts In this module we explain exactly how you can get your content, your backlinks and your name in front of masses of highly qualified prospects. The opportunity? Guest posts. We're going to be explaining why the "exchange" between you and other site owners is such a win win situation, and how - off the back of this exchange - you stand to get a whole heap of benefits; way more than redirected traffic alone. Approximate Duration: 40 mins Module 18 - Viral Marketing In this module we're going to be looking at one of the most exciting traffic generation techniques; making our content go 'viral'. We'll show you exactly viral marketing works, the 'natural phenomenon' and the ways in which we can make it happen. We're going to show you can apply these 'viral principles' across all your content, dramatically improving its reach. There's no better way to encourage people to spread your marketing message for you! Approximate Duration: 1 hour 45 mins Module 19 - Word Of Mouth Word of mouth advertising has been going on since time immemorial, since people could first communicate with one another and harnessed properly it can be very powerful. In this module we're going to be learning how and why Word of Mouth 'happens', and the potential impact it can have on your business, plus we'll be explaining how we can promote the spread of positive word-of-mouth advertising using 9 simple methods. Approximate Duration: 1 hour Module 20 - Social Media In this module we're going to give you a solid grasp of who social media marketing is best suited to, why, and the ways in which we can use it to drive traffic. We'll be looking through three fun case studies to explain the circumstances in which it's best used. We're going to be working through three packed sections on WHAT to post, HOW to post it, and WHEN - so that we maximise the effectiveness of our social media marketing activity. Approximate Duration: 2 hours 5 mins Module 21 - PPC PPC is pretty-much GUARANTEED to generate visitors to your site, so knowing how to set up PPC campaigns is a skill you simply can't do without these days if you want to do business online. In this module we'll be breaking down, step-by-step, how PPC works, how to actually set up a PPC campaign, what makes individual ads 'work', and how you can tap into the opportunity using the largest of the PPC network out there: Google Adwords. Approximate Duration: 2 hours 55 mins Module 22 - Positional Advertising In this module we're building on the paid advertising discussion, following on from PPC ads, and we'll be taking a look at a whole RANGE of different advertising opportunities that fall under what we call "Positional Advertising". We going to introduce our 12 Step Plan for setting up effective positional ad campaigns, a formula that you can repeat over and over, no matter what form of positional ad-type you're using, no matter what your niche. Approximate Duration: 2 hours 40 mins Module 23 - Affiliate Programs Affiliate Programs are a tried-and-tested traffic generation technique used by successful online businesses the world over. As you work through this module you’ll discover exactly what these networks are, how they work, plus we'll be tackling the logistics of running an affiliate program. Not only will we give you step-by-step guides for setting up an affiliate program, we're ALSO going to cover off how you can get the most out of your affiliates. Approximate Duration: 2 hours 30 mins Module 24 - CPA Offers In this module we're going to explain exactly what Cost-Per-Action (CPA) is and how it works. We'll be looking at the CPA model and illustrating how CPA programs differ from straight affiliate programs. We're going to reveal just how much EASIER the conversion process becomes for people promoting our offer, and potentially for us too, on the back end of our offer, and introducing you to several networks you can get started with. Approximate Duration: 1 hour 20 mins Module 25 - Repeat Traffic Repeat traffic is one of the most overlooked forms of traffic, yet it's some of the EASIEST traffic to generate! This module explains exactly WHY we need to focus on repeats, and reviews the three types of repeat customer we can drive with our marketing. We'll also be revealing specific tactics we can use to generate repeats; 7 Attraction techniques and 5 Persuasion techniques that will have your site's visitors coming back for more. Approximate Duration: 1 hour Module 26 - E-Mail Marketing This module is going to give you everything that you need to know about e-mail marketing, not ONLY in terms of the different mailing-list management solutions out there, but also HOW you can plan and execute effective email campaigns. In our "5 Key Stages", the module will guide you through the whole process, step-by-step so that you can take your e-mail marketing to the next level without having to commit masses of your own time. Approximate Duration: 3 hours 20 mins Module 27 - Schemes And Tactics In this module we cover off a whole range of tactics that don't fit neatly into any of the other modules - it's a really varied and interesting session with plenty of texture! The tactics include Traffic exchanges, Link exchanges, Domain buys, Account buys, Specialist submissions, Signatures, Coupons, Wikis, Auction Sites, Classifieds, Job Ads and more. There's certain to be plenty of traffic potential in this session, waiting for you to unleash it! Approximate Duration: 2 hours Module 28 - Black Hat Techniques In this module we're going to be looking at what constitutes 'Black Hat' marketing activity online, as well as 'White Hat' and everything in-between. We'll be defining the different approaches and explaining why the major search engines like Google are fighting a constant battle to weed out any form of search engine result manipulation. We'll also be taking a look at the risks associated with black hat marketing; the downsides to what might appear to be an easy source of traffic. Approximate Duration: 1 hour 10 mins Module 29 - Testing In this module we’re going to take a look at the different things we can test and measure within our traffic marketing, to ensure we're focusing on the profitable sources of traffic. We're going to introduce you to a range of tools that you can use to semi-automate the testing process, plus we'll be giving you a whole stack of testing ideas that you can readily apply to your own business. We're going to help you take the guesswork out of your marketing. Approximate Duration: 2 hours 15 mins Module 30 - Round Up In this module we explain exactly where and how you can take action, to start IMPLEMENTING the traffic generation tactics you’ve worked through to this point. Not only will we be recapping some of fundamental concepts underpinning the course, we’ll also lay out our traffic blueprint; a simple-to-understand formula that you can use to choose and prioritize the traffic techniques to employ for your own business. Approximate Duration: 30 mins Find out more on the Complete Guide to Traffic training course at: http://www.completeguidetotraffic.com | |
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