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Knowledgebase: XSitePro Version 2 & 2.5
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Google Adsense
Posted by - NA - on 13 November 2008 01:50 PM
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If you've been using the Internet for any period of time you will undoubtedly have come across the Google search engine - It is one of the most popular Web sites in the world. Google acquires the vast majority of it's revenues from the advertisements that appear on the right hand side of the search result pages under the label Sponsored Links. Below is a typical Google search results page.  The advertisements that appear in the right column, circled in red above, are known as Google AdWords. These advertisements are placed by Web site owners to help attract traffic to their site. How does Google AdWords work? Google AdWords works on a pay-per-click basis. The advertiser agrees to pay Google an amount of money every time someone clicks on the link in their advertisement. For example, in the screenshot above ThomasCook.com might have agreed to pay Google $1 each time someone performs a search containing the words "Holidays in Spain", sees their ad, and clicks on it. ThomasCook.com are happy to do this because they've worked out that for every 100 people who click on the ad they sell a vacation worth $1000 to them so the $100 cost of advertising (i.e. 100 x $1 per click) is more than covered by the income. In essence this is how it works. In reality it is a lot more complex than that, but the above will give you a good idea as to what those Google ads are about and why people are willing to pay, often considerable sums, for them. Where do you fit in? This is where things get really exciting. Google will let any approved Web site owner put Google ads on their site, i.e. Google will pay you to have advertising on your site. Google have called this feature Google AdSense. This is how it works. You put some code on a page on your Web site. This code will cause some Google ads to appear on your site every time someone loads that page. If a visitor clicks on one of those ads Google will pay you a percentage of the money they earn from the advertiser. Google are a little coy about exactly what the percentage is, but it is usually significant enough to make it worth your while. The advertisements that appear on your site will always relate to the subject matter of your site. If your site is about football then the advertisements that appear will also be about football. This makes good sense as these are the ads that people visiting your site are most likely to click on. This highly targeted nature is what has made Google AdWords and Google AdSense such a huge success. Where does XSitePro fit in? XSitePro makes it simplicity itself to add the correct code into any of your sites with just a couple of mouse clicks. In addition it will allow you to pick the size of advertisement you want to run and even change the default color scheme. Just follow the step by step instructions under How to Use XSitePro for Google AdSense. How to configure XSitePro to work with your Adsense Account Adding Google AdSense to your pages is really easy and the great thing is that you do not have to enter a single line of code at any time during the process. The first thing you need to do is enter your special Google AdSense Account details into XSitePro. This process is described below. Getting An AdSense Account Follow the steps below to open a new Google AdSense account. If you already have an AdSense account you can skip this section. 1. Go to https://www.google.com/adsense/ 2. Click on the button which says "Click Here to Apply" 3. Follow the sign-up procedure. In a few days you will receive an e-mail telling you that you have been approved for an AdSense account and that you can now log in. When you receive your acceptance e-mail from Google you can carry on with the instructions below. Setting up XSitePro with your AdSense Account details 1. Select Google AdSense ... from the Tools menu. 2. The AdSense Accounts window will open on your screen. 3. Click on  button to add a new AdSense account. 4. Enter an appropriate name in Account Name field such as John's AdSense account. You will then need to enter your AdSense Client ID. To do this you will need to open a browser window and look it up in the Google AdSense Admin Area. The instructions for how to do this appear below. 5. Open a browser window and go to https://www.google.com/adsense/ 6. Select the Ad Settings tab on the Google AdSense site. 7. Scroll all the way to the bottom of the Ad Settings page and you should see a large text box titled Your AdSense Code. 8. In this text box you will see some HTML code. Look for the line which says something along the lines of google_ad_client = "pub-1234567890123456"; Note: The number will be different as it will be your own unique client ID. 9. Copy the "pub-1234567890123456" (including pub- but not the quotes) from the Google Ad Settings page into the AdSense Client ID field in XSitePro. 10. Enter the e-mail address you used for your AdSense account and your password into the boxes on the AdSense Account Setup window in XSitePro. After entering all of the details your AdSense Account Setup window should look something like the one below. Obviously, the username, password and pub number will be different.  11. Click on the  button to confirm the details and enter them into the XSitePro system.After completing the above steps you will now be able to add Google AdSense ads into any pages on your Web site or any pages in any projects you create as the AdSense details will be available to all projects you enter into XSitePro, which means that once you have completed the above you will never have to do it again unless you open a new AdSense account. How to insert Google Adsense into your Web page Once you've entered your Google AdSense details into XSitePro you can add Google AdSense advertisements to your hearts content. You do not need to remember any HTML code, complicated configurations, or even your username and password as XSitePro will do all of that for you. It's simply a matter positioning the cursor where you want the advertisement to be, selecting the ad you want and making any adjustments to the color scheme. How to insert Google AdSense Ads into your Web pages Open the Web page where you want the Google AdSense ad to appear by selecting it from the pages list on the Web page tab. Click on the Design tab to open Designer. Position the cursor where you want the ad to appear. Right-click with your mouse and select Insert Google AdSense. This will open the AdSense Settings window on your screen.  Select the format you would like from the AdSense Format drop down. There are many formats to choose from ranging from very small button ads that are just 125 pixels by 125 pixels wide right up to wide skyscraper ads that are 600 pixels high and 160 pixels wide. You can see an example of the size of ad you currently have selected in the preview window at the bottom of the window.  If you are happy to have image ads displayed on your site put a check in the Allow Image Ads checkbox. This is a part of the service that Google provides their advertisers and, like with normal text ads, you receive a share of any revenues if someone clicks on the image. By default the text ads displayed will use the standard Google AdSense color scheme, but you can customize almost every aspect of the ad using the color configuration boxes on the AdSense Settings window. For example, to change the title color just click on the Title Color drop down and choose the color you would like. You can see a preview of the colors you are using on the sample ad on the right of the AdSense Settings window. Once you are happy with the settings for the ad click the button. A Google AdSense marker will appear on the page clearly showing where the ad will be positioned and how large it will be. Text adverts will not start to appear on the page until you publish the page to the Internet.  Note: The Advanced button will let you enter some code that will appear immediately after the Google Adsense code on each of your pages. This is intended for use with Google monitoring software such as AdSense Tracker. | |
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